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Return to actionprints.com.

ACTION GRAPHICS PRESENTS
NOV
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from David Perlman
Thanksgiving
 

Today, we turned the heat on! Fall has arrived. Soon the Butterball will be in the oven. Yum! Baste, baste and more basting. Stuffed with all sort of veggies. My magic recipe. Every year a little different but always a hit. I once tried a fried turkey, but found out that one of the best parts of an oven turkey is the aroma the permeates throughout the house. Our family gathers, overeats, plays games and then goes to a late afternoon movie. It’s a day I am thankful for all the blessings in life that I have. Most important is family.

 

 

Holiday Cards

We are noticing that over the last couple of years our clients are returning to sending out holiday cards. Old school, in your hand, beautiful cards. Nice cards get passed around, taped up and genuinely give a client warm and fuzzy feelings that you remembered them. You put in the effort and it shows. Go to; https://actionprints.4printing.com/  to find all kinds of holiday cards or click on our logo, scroll to the bottom, find the holiday card callout box and start shopping.

 

• Quick Turnaround
• High Quality
• Offset Printing up to 20" x 29”
• Digital Printing up to 18pt thick stock and 27" long
• Wide Format (banners, posters, trade show displays, signage)
• Ad Specialties

Hope to see you soon.

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Idea
Idea of the Week
The Perfect Cover-Up
MAKE IT SHINE

There are endless options available to you to make your next print piece really stand out!

If you're looking for a simple technique that beautifully enhances your print item's impact and appeal without breaking your budget, consider adding a varnish to your next print project.

Girl holding folder

Adding a print varnish involves adding an entirely transparent coating to a printed page. Just like choosing paint types when you're painting your living room, there are three basic varnish finishes to choose from: satin, gloss, and dull (matte). Varnish can add a unique, creative element and give your design a boost, so make sure you choose the one that best fits with the look and feel you're trying to accomplish with your project.

Know Your Options

Dull: Also known as matte, this is very different from a varnish-like gloss. A matte finish it best suited if your design contains a lot of text, as it will deflect light and glare. Using a dull varnish can be a great tool for improving readability on pages containing text. Although called dull, this varnish is not at all boring. It produces exciting and attractive print results.

Gloss: As its name indicates, this varnish is the show-off of the bunch and gives a glossy type of appearance. Gloss varnish makes colors look more saturated, and your design elements look more crisp and sharper. It is perfect for printed pages containing items like photographs and graphics.

Satin: The best of both worlds, satin varnish falls somewhere in between glossy and matte and offers the perfect level of shine. This option is ideal if you have a lot of photo and text combination pieces.

Glossy, Dull, Satin graphic

What's in it for Me?

From an aesthetic standpoint, varnish can enhance the overall appearance of your piece, but it also decreases the amount of time it takes the printed piece to dry and reduces the chance that the ink will smear. Varnish also adds durability and strength to a piece by doing its job to prevent excess wear, smudging and scuffing, and providing UV protection. All of these benefits combine to give you a printed piece that lasts longer and stays in better, more attractive condition.

Once you try varnish on one of your projects, you will likely wonder how you ever did without it and will be glad to have this technique in your printing toolbox.

See more great ideas like this!
Click here to visit the Action Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Build Your Online Reputation
HELP CUSTOMERS SEE YOUR BUSINESS IN A POSITIVE LIGHT

Whether you’re trying to improve your online reputation or build a new reputation from scratch, here are a few tips that will help customers see your business in a positive light:

  • Expand your online presence by choosing social networks based on your audience and goals. For example, Pinterest is popular for businesses with visual appeal, such as weddings, travel, restaurants, etc. Twitter is ideal for companies who share immediate, time-sensitive information like breaking news, announcements, and trending topics.

  • Add credibility to your website by encouraging customers to write reviews about their experience working with your business and share photos using your products.

  • Publicly respond to customer complaints. Rather than being defensive and trying to make yourself look better, focus on making your customers happy.

  • Consider media monitoring tools that notify you when someone mentions your business. A few popular examples include Mention, Awario, Brandwatch, Hootsuite, Reputology, and more.

  • Enable a Live Chat tool on your website that provides customers with fast and convenient access to your customer service department.

If you’d like help boosting your credibility in print, we’re here to help! Visit us online, give us a call, or stop by today.

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PRODUCT
Uncommon Product
Memo Pads
A COST-EFFECTIVE AND CREATIVE WAY TO PROMOTE YOUR BUSINESS

Custom printed memo pads are a cost-effective and creative way to promote your business. Unlike many promotional items, memo pads are a welcomed, useful item that your audience will enjoy receiving. They are also a great way to keep your contact information at their fingertips day after day, so when they are ready to make a purchase, they will think of your company first.

Memo pads can be created in any size or shape, and commonly have 25, 50, or 100 sheets per pad. While you can customize the design by adding lines, graphics, and contact information, the most popular memo pads downplay advertising and maximize usability.

Memo pads can be distributed at tradeshows and other events, be made available at your checkout counter, and even mailed to your customers and prospects as a lumpy mailer.

If you’d like help creating the perfect memo pad to promote your business, visit us online or give us a call today!

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TECH
Tech Tip
Does Your Print Document Need a Bleed?
ELIMINATE ANY UNWANTED WHITE SPACE OR BORDERS AROUND THE EDGE

A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. Bleeds are ideal if your design has a full-colored background because it eliminates any unwanted white space or borders around the edge of your design.

Bleeds are only necessary on the outside edges of your document. For example, if you are creating a document with spreads (such as a saddle stitch catalog with facing pages), you’ll need to know which sides of your pages will bleed and which ones won’t. In a document with facing pages, the gutter (the center where two pages meet) doesn’t require a bleed because it’s not a trimmed edge of the page and butts up to another page.

If you are unsure where to add a bleed, our printing professionals can either design a document for you or provide guidance every step of the way. Give us a call with any bleed or other printing related questions today!

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Fun
Fun@Work
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A whimsical, slice-of-life view into life's fool-hardy moments.

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An irreverent look inside the world of business and finance.

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Action Graphics, 720 Tuckaseegee Rd, Charlotte, NC 28208-4433 704-332-1164