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ACTION GRAPHICS PRESENTS
MAY
27
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from David Perlman
Thank you soldiers for your sacrifice.
 

 

Memorial Day is an American holiday, observed on the last Monday of May, honoring the men and women who died while serving in the U.S. military. Memorial Day 2021 will occur on Monday, May 31. 

Originally known as Decoration Day, it originated in the years following the Civil War and became an official federal holiday in 1971. Many Americans observe Memorial Day by visiting cemeteries or memorials, holding family gatherings and participating in parades. Unofficially, it marks the beginning of the summer season.

I’m thankful that these soldiers risked their lives so that I could enjoy the freedoms that I am privileged to have and sad that they made the ultimate sacrifice. I grew up with John Lennon’s words. “Just Give Peace a Chance” but also understand that we sometimes have to fight to defend our peaceful, open and free nation. I will spend Monday, Memorial Day enjoying food, family, and fun because of them. THANK YOU!

Once this holiday is over, we will be at work and ready for a return to gridlock, crowds, and deadlines. We are excited to have a new professional customer development employee joining our team June 11th. Action Graphics has always wanted to make your experience with print easy. That’s why we only hire seasoned people to give you hands-on help. Printing is one of the most effective means of communication, but it takes work to give you that value. Just as the military goes into battle with many different weapons, so should you with your business marketing efforts.

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Idea
Idea of the Week
3 Keys for Reaching an Entitled Generation

Marketers face a paradox. 

"Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won’t cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing." 

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How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize:

Reciprocal Value

To gain a sustainable edge, you must continually seek new ways to deliver value to customers.

Marketing research shows that today’s customers are on the lookout for value. This includes competitive prices (desired by 68 percent of survey respondents), features like free shipping and returns (prioritized by 50 percent), and the ability to return the product or cancel the service without penalty (preferred by 43 percent).

Each company can add value in unique ways. Consider possibilities like enhancing your product or service, reducing consumer effort, improving customer experience, solving a consumer’s broader problem, aligning your company with your consumers’ values, or encouraging random acts of kindness.

Relevance

If you don’t want your message to get tuned out by prospects, relevance is vital.

Entitled consumers expect marketers to contact them only with information that’s just what they are looking for (at the moment they are seeking it). Statistics show that a customized message about products the customer is interested in RIGHT NOW can be twice as effective as a generic message to the same customer. 

Whether it’s an in-app tip that pops up while a customer is browsing, or a personalized, perfectly timed direct-mail coupon, relevant messages drive brand loyalty.

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Respectful Empathy 

Respect and empathy are the keys to retaining brand potency, but this will only happen when care for the customer is a core tenet of your business.

Does your company have empathy? If you’re not sure, ask yourself this question: “If I were the customer, would I find the experience delivered by my company’s marketing to be valuable and useful?”

Keys to respectful empathy include an unfaltering commitment to customer data security and privacy, treating your prospects as targets rather than people, and refusing to flood your clients with irrelevant messages. Be considerate in three specific ways: 

  • Transparency – Be clear about the information you collect and why it benefits the customer.
  • Restraint – Don’t send every message; send only those most likely to benefit the consumer.
  • Control – Allow customers to manage the cadence and channel of messages they receive. 

Your Secret Weapon

Consumer-first marketing is a unique way to grab a competitive advantage.

The race to the one-to-one future is on! Entitled customers are driving, but the future is bright for brands who rise to these challenges. Your entitled consumers are ready for a new approach . . . are you?

See more great ideas like this!
Click here to visit the Action Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Increase Webinar Interaction
BOOST RETENTION FOR WEBINAR TOPICS

Here are a few ways to increase your interaction with webinar attendees, which can also boost retention for webinar topics:

  • Polls and surveys can be a great way to review the knowledge of your audience, gather input, and build a sense of community. They can also help you gather feedback after the webinar with helpful suggestions or advice for improvement.

  • Live chat discussions enable your audience to interact with presenters as well as other audience members. Chats are a great way to spark conversations and learn about topics your audience is most interested in.

  • Q&A. A question-and-answer session is a great way to personalize information for attendees and give examples that may benefit them specifically. Instead of waiting until the end of a presentation, sometimes it can be helpful to answer questions throughout when the opportunities arise.

  • A strong call to action can guide your audience to visit your website, sign up for a free trial, download more information, request a quote, or more.

You should always include helpful resources such as URLs, phone numbers, and an email address to contact for more information.

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Uncommon Product
Spirit Stickers
A GREAT WAY TO BOOST SCHOOL SPIRIT

Custom-designed school or organizational logo stickers are not only a great way to boost school spirit, but they can also be used as a fundraising tool for sports teams, clubs, tournaments, events, and other organizations.

Stickers are a fun way to spread spirit and pep almost anywhere, including notebooks, water bottles, laptops, helmets, and more. Not only are stickers affordable and unique, but they are also a great way to show pride for your organization.

Spirit stickers can be customized with your company's logo or a school mascot, and are available in a variety of shapes, sizes, durability, and colors/finishes, such as square, circular, or die-cut, as well as embossed, laminated, or foil printed. They are also designed for easy handling and can be created as individually cut stickers or rolled stickers with a scored backing for easy distribution.

Let us know if you’d like help designing the perfect spirit stickers for your school or organization.

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TECH
Tech Tip
Creating Additional Phone Numbers
KEEP YOUR NUMBER SAFE AND PRIVATE

There are many good reasons to create additional phone numbers – such as keeping your personal number safe and private when doing business, shopping or creating online accounts, traveling, selling a car or items online, applying for a job, or even online dating. Instead of the hassle and expense of getting a second phone, here are a couple of helpful apps to consider:

  • TextNow provides a free phone number to stay connected, using free calling and texting over Wi-Fi on a phone, tablet, or desktop. It includes features such as voicemail, group texting, and conference calling.

  • Google Voice can provide a phone number for texting, calling, and voicemail that you can use with your smartphone or computer. Google Voice is free as long as you use it to communicate between your Google Voice number and other U.S. numbers.

  • Numflix protects your personal number and privacy. It supports calls, texts, MMS, call recording, voicemail, and more, with pricing starting at just $1.99 per number.

  • Line2 provides a second line for your phone. It includes unlimited SMS and MMS messaging and virtual calling via iOS, Android, or even on your desktop with a web-based app.

  • Burner helps users stay safe and anonymous when giving out a phone number. It provides a second line for calling, texting, and picture messaging by intercepting calls and routing them to your cell phone, so no one sees your real number.

  • Flyp enables users to get up to five additional numbers on their phone, and you may choose the area codes so that you can ensure a local number.

  • Sideline is a business-oriented app that upgrades your work number and includes a suite of pro texting tools. It also enables users to build a unique identity with vanity phone numbers, where your name or product is spelled out.

Next time you have an important printing project, our team would love the opportunity to help you make it easy and stress-free. Remember, other printers may be nearby, but nobody comes close.

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