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ACTION GRAPHICS PRESENTS
DEC
23
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from David Perlman
Happy Holidays!
 

 

 

Mankind endures a lot of hurdles but humanity finds a way to survive. Thankfully, our species learns and adapts. We learned that the cashier, stockperson, trucker, healthcare worker, fast food employee and many other unsung heroes stepped up and kept the machine running. I appreciate them and will always see them in a different light. I will be kinder and gentler to them. They are heroes.

My wife has almost perfected her cornbread recipe. She’s made so many I’m losing count. I learned that lifting cast iron can be counted as exercise. I’ve also decided that upon my death I want to be air-fried. Seems easy.

I think that looking back many years down the road we’ll realize that we survived, learned, loved, and hopefully created a more compassionate world.

I hope all of you have the love of family and the love of life and I wish everyone health, wealth and happiness in the upcoming year.

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Idea of the Week
How to Avoid the Temptation to Over-Design
DESIGNING WITH CONSTRAINT

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“Good design is as little design as possible. Less, but better.”

--Dieter Rams, 10 Principles of Good Design 

Have you ever been sucked into the vortex of Twitter?

Individual tweets are forceful because Twitter forces people to say things succinctly: anyone who writes a tweet has to do it in 140 characters. That’s not a lot of space! And, as any practiced writer knows, it’s not easy to distill a message to its essential core.

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.

Want to keep your concepts as sharp as possible? These tips will help.

4 Tips for Creating More with Less

1. Know What Your Design is Trying to Achieve

Over-designing is often a way to compensate for a lack of concept.

If you feel like you have to keep adding more to a design, you should stop and ask why. No amount of randomly applied bevels, embosses, patterns, or lens flares will get you closer to solving the problem.

2. Design with Constraint

Just because a design seems simple doesn’t mean it was easy to achieve.

Efficient designs use fewer visuals and create room for viewers to bring their own understanding or interpretations to the work. By limiting the number of components in your design, you leave space for active viewers to engage deeply and experience authentic emotions.

3. Simplify Complexities

What do you picture when you think of a bird?

Maybe flying, nests, or freedom? If you are trying to simplify your designs, brainstorm symbols that best convey your idea's meaning. Instead of showing a bird in its entirety, you could sketch a feather, nest, or wingspan. Each viewpoint communicates a different sentiment, so choose symbols carefully and layer the background or colors to add emotional depth. Try footprints instead of a sneaker, smoke instead of a fire, or a steaming teacup instead of a cafe.

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4. Don’t Be Afraid to Start Over

One of the hardest things to do with your design is to admit it’s not working.

It takes bravery to disconnect from your work and be honest about its effectiveness. Though it’s hard to give up on a concept, remember that by starting over, you’re not returning to square one. By scrapping a prototype, you’re just looking at your work from a different perspective. The work you’ve already done is still part of your journey to the final solution. Your time was not wasted – it was just part of the process!

See more great ideas like this!
Click here to visit the Action Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Boost Your YouTube Efforts
INCREASE YOUR YOUTUBE VIEWS AND SUBSCRIBERS

Here are a few ways to increase your YouTube views and subscribers:

  • Improve your video’s search ranking by adding keywords in your video metadata (video title, tags, description text, subtitles). Consider words a person might use to search for your video topic. To view the metadata for your competitor’s most popular videos, right-click on the webpage and select “View Page Source.” Then CTRL-F “keywords” until you find the list.

  • Create eye-catching thumbnails for your videos to help them stand out. Consider using a unique graphic and bold descriptive text on your thumbnail.

  • Create and suggest video playlists, rather than a single video, which can help viewers stay on your channel longer and build more interest in subscribing to your videos. As soon as one video ends, another video in your playlist begins.

  • Add timestamps to call out key moments, which allow searchers to skip ahead to marked points of interest in your video. For example: 2:36 - How to XX; 3:42 - Create XX; 4:21 - Optimize XX

  • Create end screens at the end of your video which encourage views towards a next step, such as encouraging visitors to subscribe to your channel, visit your website, and/or promote other playlists or videos.

  • Promote your YouTube videos across all of your social channels. Instead of uploading your video on other channels, post a short teaser video to your social accounts, and include a link to the full video back on YouTube to ensure you can track your YouTube views.

  • Remember to ask viewers to subscribe. The more subscribers your channel has, the more views your videos will get right off the bat when you hit publish.

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Uncommon Product
Laminated Print Materials
LAMINATION ALLOWS YOUR DOCUMENTS TO BE SAFELY REUSED

Laminating not only improves appearance by enhancing the ink colors of the printed piece, but it also offers increased durability and document protection. And now more critical than ever, with proper sanitization, lamination allows your documents to be safely reused again and again.

Examples of laminated documents that are popularly reused include restaurant or bar menus and/or placemats, counter and tabletop displays, product fact sheets, price and parts lists, education and training materials, reusable hang tags, and much more.

Here are a few tips for sanitizing laminated documents:

  • Use a disinfectant spray and wipe with a soft, non-abrasive cloth or towel

  • Avoid fully submerging under water

  • Allow each item to thoroughly dry before stacking

  • Keep separated into used and clean stacks

Let us know if you have questions or would like a custom quote. And remember, other printers may be nearby, but nobody comes close.

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TECH
Tech Tip
Cash Back Services
CASH BACK ADDS UP OVER TIME

While many credit cards offer cash back incentives, did you know you can also get extra cash back using services that reward you for shopping online? Cash back services work similar to cash-back credit cards, paying you back a percentage of your final purchase price. The percentage may be small, but the cash back adds up over time and gives you extra money you wouldn’t have saved otherwise.

Examples of popular services that provide cash back incentives include: Dosh, Honey, Mr. Money, and Rakuten (formerly Ebates).

Many services offer a convenient web browser plug-in, which immediately alerts you when cash-back savings are available when shopping online. Some services also offer cash back savings when you shop in-store as well.

In addition to receiving cash back on purchases, some services offer a sign-up bonus, as well as referral bonuses for recruiting others to sign up. For example, Rakuten will give you a $10 welcome bonus when you sign up and make a purchase of at least $25 within 90 days. You can also earn $30 for each person who signs up with your referral ID code (and spends at least $30).

If you aren’t using a cash back service yet, what do you have to lose? Check them out today and start saving. And if you’re looking for ways to save on your next print project, give us a call today. We have many creative cost-saving ideas to keep more money in your pocket.

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