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ACTION GRAPHICS PRESENTS
JAN
10
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from David Perlman
Winter, Spring, Summer or Fall
 

The holidays are over and winter has arrived. Charlotte has a definite four seasons and I like that fact. It’s not too cold or not too hot, it’s just right. At this time of year I start to look forward to spring training. That is the first signal of our long beautiful spring. As an added bonus this year, Charlotte gets to host the NBA All-Star weekend. Some of the greatest athletes will descend on our city. How exciting. As a lifelong basketball fan, I saw Bill Russell play against Wilt Chamberlin at Boston Garden. I will be in attendance to see our current stars show off their abilities. Hopefully, I’ll see a few legends, as well. I implore all of you to vote for Kemba Walker to make the team. He deserves the honor. So enjoy the winter, exercise and eat right so that come spring you’re ready hit the ground running. April 15th may be tax day to all of you, but to me it’s full leaf day so be ready.

 

Action Graphics is certified as an SBE (Small Business Enterprise) company by the City of Charlotte.

We also are certified by the State of North Carolina as a HUB (Historically Underutilized Business) and a MWBE (Minority and Women-owned Business Enterprise).

Our affiliations will help you meet the purchasing standards required to do business with our local government.

Whatever your printing needs are, we have the expertise to produce a product that will enhance your business.

• Quick Turnaround
• High Quality
• Offset Printing up to 20" x 29”
• Digital Printing up to 18pt thick stock and 27" long
• Wide Format (banners, posters, trade show displays, signage)
• Ad Specialties


We are conveniently located a mile from uptown on Tuckaseegee Road in our 15,000 sq foot printing plant. Stop in and we’ll be happy to show you products to help promote your business.

 

Since 1982, Action Graphics has provided Charlotte's business community the finest in print products. We have added many services over the years to keep up with technology. Our slogan has always been, "Today's Printing Craftsmen Applying Tomorrow's Technologies".

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Idea of the Week
A Guide to Embossing and Debossing
BE 'BOSSY! STAND ABOVE THE REST

Beautiful paper and elaborate letterheads may entertain the eye, but they only operate on one dimension. If you're looking for more depth and variety on your pages, consider embossing or debossing them.

Embossing a page involves putting focused pressure on a target area. It begins by printing ink onto the paper and then pressing the printed area with a die, causing the ink to protrude up from the page. Debossing is the same as embossing except that the die is pressed downwards, causing the image to recede rather than to rise up.

Embossing and debossing can be performed on most types of paper and cardstock, but the thickness of the sheet determines how detailed the embossing job can be. Thinner sheets allow you to impress more detailed designs, but they also run the risk of breaking under the pressure of the die. On the other hand, thick sheets are unlikely to break, but they can only have simple designs printed on them.

Through embossing and debossing, you can differentiate the information on your documents, providing an alternative to the italics and bold print that most companies use to set words apart. By embossing certain words and giving them a special effect, you can guide your readers' eyes towards the key information you want to stand out.

Besides ink, you can also emboss and deboss metallic foil into your documents, giving your pages a bright, colorful sheen that ordinary paper can't offer. Foil embossing and debossing, also known as combination stamping, can be used to place emphasis on words, to create more varied illustrations, or simply to decorate the margins of the page.

Another decorative option is blind embossing and debossing, which involves putting pressure on blank sections of paper. Whereas ink and foil methods call attention to the image they're impressing, blind methods give your paper more subtle distinctions. If you want to include a corporate logo on your document, blind embossing is the method of choice, as it puts the image in your reader's mind without seeming obvious or out of place. You can also use these methods to add a terrain to your paper, giving readers a more varied tactile experience than ordinary paper and cardstock can offer.

Whether you seek to make your documents easier to understand, insert subtle information, or simply add beauty and distinction to your pages, embossing and debossing add a new range of ways to distinguish your prints.

See more great ideas like this!
Click here to visit the Action Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Digital + Print = Success
A BLEND OF PRINT AND DIGITAL MARKETING

If your business is struggling to find the perfect mix to stay in touch with your customers, you may want to consider a blend of print and digital marketing.

Chances are you are already using digital marketing to promote your business, whether it be your website, online ads, or social media. While digital media is essential, print is also a powerful marketing tool that is universal, credible, durable, and portable.

Many people still prefer looking at print materials at their leisure without being connected to a computer. The chances of a customer flipping through more pages in a print catalog are much higher than randomly clicking through various pages on your website, increasing exposure to a wider variety of products. In addition, print materials can easily be shared with others and offer an enduring message that can be seen again and again.

By joining your print and digital marketing efforts, you can create a powerful campaign that gets noticed and remembered. For example, your print marketing can direct traffic to your website, and your emails can remind customers to keep an eye out for a catalog or exclusive coupon in their mailbox. You can also use campaign hashtags on print to funnel traffic to social media.

If you’d like ideas or help to create the perfect print campaign to complement your digital efforts, our team would love to help! Stop by or give us a call today.

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Uncommon Product
Custom Printed Gift Tags
A GREAT ADDITION FOR ANY OCCASION

While custom printed gift tags are most popular during the holiday season, they are a great addition for any occasion.

Gift tags can be a great way to offer a heartfelt thank you message or other greetings for special occasions, such as corporate anniversaries, birthdays, open houses, and other celebrations.

Gift tags can be designed as a hang tag that can be attached via ribbon or string, or a label that can be applied on your gift or card. Gift tags can be customized in any shape (including die-cut shapes) and colors, and can also feature unique finishes, such as an embossed logo or raised UV spot print.

If your organization would like help creating the perfect gift tag for an upcoming special occasion or event, give us a call today. And remember, other printers may be nearby, but nobody comes close!

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Tech Tip
Office Printer Hacks
SAVE MONEY ON YOUR DAILY PRINT JOBS

While we hope you look to us for all your professional printing needs, here are a few helpful tips to save money on your daily print jobs:

  • Choose your fonts wisely. According to data from Printer.com, different fonts use different amounts of ink to print. Here’s a tip: Century Gothic delivered a 31 percent savings in your inkjet and toner cartridge printing costs over Arial.

  • Print your documents in grayscale (black and white) to ensure your document is printed using the black cartridge only and not your color cartridges. Your document will print faster with nearly half the ink.

  • Always use print preview to save time and avoid annoying reprints. If you have issues with line breaks, page breaks, placement of graphics, etc., convert your document to a PDF file and print from Acrobat.

  • Change your default resolution setting. Most high-quality printers default to 600DPI or higher, which can waste a lot of ink. Lower your settings to save on ink and printing speed.

  • When you get a low toner alert, remove it and shake it over a garbage can to loosen up the powder and extend the life of your cartridge.

  • Beware of buying cheap bargain paper, which is often not cut evenly, and can cause printer jams and has a lot of dust which can build up and create issues with your printer.

  • Never let a printer (or ink cartridge) sit in a hot or cold car all day. If you must transport them long distances, take your ink cartridges out and store them in a sealed bag.

  • Clean and dust your printer often and keep out of direct sunlight. Also keep them away from heat sources like a furnace or radiator. You may also consider using a humidifier in the room with the printer if your home or office has low humidity.

If you let us help with your important printing projects, we’ll guarantee quality that is sure to make your office printer jealous.

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Action Graphics, 720 Tuckaseegee Rd, Charlotte, NC 28208-4433 704-332-1164